Legal

Privacy Policy

Last updated: June 7, 2026

1. Introduction

US Bajaj ("we", "our", or "us"), operating as U S Automotives, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our dealership services in Lakhimpur Kheri, Uttar Pradesh.

2. Information We Collect

We may collect personal information that you voluntarily provide when you: • Fill out enquiry or contact forms on our website • Request a test ride or book a vehicle • Apply for finance or insurance through our dealership • Contact us via phone, email, or WhatsApp • Visit our showroom locations This information may include your name, phone number, email address, postal address, vehicle preferences, and any other details you choose to provide.

3. How We Use Your Information

We use the information we collect to: • Respond to your enquiries and provide customer support • Process test ride bookings and vehicle purchase requests • Assist with finance and insurance applications • Send you updates about offers, new launches, and services (with your consent) • Improve our website and customer experience • Comply with legal obligations and regulatory requirements

4. Information Sharing

We do not sell your personal information. We may share your information with: • Bajaj Auto Ltd. and its authorised partners for vehicle-related services • Finance and insurance partners to process your applications • Service providers who assist us in operating our website and business • Government authorities when required by law All third parties are required to maintain the confidentiality of your information.

5. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand user preferences. You can control cookie settings through your browser preferences. By continuing to use our website, you consent to our use of cookies as described in this policy.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

You have the right to: • Access the personal information we hold about you • Request correction of inaccurate information • Request deletion of your personal information • Opt out of marketing communications at any time • Withdraw consent where processing is based on consent To exercise these rights, please contact us using the details provided on our Contact page.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Enquiry data is typically retained for up to 3 years unless a longer period is required by law.

9. Third-Party Links

Our website may contain links to third-party websites such as Bajaj Auto's official website, finance partners, or social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: US Bajaj (U S Automotives) LRP Road, Pilibhit Basti Road, Lakhimpur Kheri, UP 262701 Phone: +91 96701 88388 Email: support@usbajaj.com